I provide Google Ads management for B2B and service-led businesses across the UK, building campaigns that target high-intent searches, reduce wasted spend and turn clicks into measurable enquiries.
Contact Me
Call me or request a call back.
Tel: 07784 293809
Search Focus
305 Wigan Road
Ashton-in-Makerfield
Wigan
WN4 9ST
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Have a Google Ads project?
Let us talk through the numbers, the offer and the kind of enquiries you want. I will help you understand whether Google Ads is likely to be commercially viable before budget is committed.
About my Google Ads services
I work with ambitious B2B and service businesses that want a clearer route to qualified leads. Google Ads can put you in front of prospects quickly, but only when campaigns are structured around intent, conversion tracking and commercial discipline.
My services include paid search strategy, campaign build, account restructuring, keyword targeting, negative keyword management, conversion tracking, landing page alignment, remarketing and ongoing optimisation.
I do not manage campaigns around vanity metrics. Clicks, impressions and average positions only matter when they help produce better enquiries at a sensible cost.
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Performance-driven paid acquisition
Professional Google Ads management is not simply launching campaigns and hoping enquiries arrive. It is a structured, data-led system designed to acquire customers at a profitable cost and reduce wasted ad spend.
Before campaigns scale, I look at margins, lead values, close rates, service priorities and landing page quality. That context shapes the campaign structure, budget allocation and bidding strategy.
Where I Can Help
Strategic Google Search Ads
Search campaigns are often the main revenue driver for businesses using Google Ads. The key is separating high-intent commercial searches from research-led or low-value traffic.
I build campaigns around keyword intent, match type control, negative keywords, clear ad messaging and landing pages that support conversion. The aim is to spend more where the opportunity is strong and less where searches are unlikely to convert.
Advanced PPC campaign structure
Performance starts with structure. I separate campaigns by service, location, intent, product category or funnel stage so budgets and bidding can be controlled properly.
That structure makes optimisation easier. It allows me to see what is working, cut waste quickly and scale the parts of the account that are producing profitable enquiries.
Google Shopping and ecommerce PPC
For ecommerce brands, Google Shopping can be a major revenue channel, but profitable performance needs more than a product feed and a daily budget.
I can support product feed optimisation, product segmentation, margin-led bidding, Performance Max structure, Shopping campaign analysis and return on ad spend planning.
Display advertising and remarketing
Display and remarketing campaigns can support the buying journey beyond search. They are useful for staying visible to people who have already interacted with your website or offer.
I build audiences around behaviour, funnel stage and commercial value so remarketing spend is focused on people most likely to return and enquire.
YouTube Ads management
YouTube advertising can help with awareness, remarketing and direct response when the creative and targeting are right. I select formats based on the campaign goal rather than treating video as a generic brand exercise.
Where useful, YouTube can work alongside Search and Display campaigns to support a wider paid acquisition system.
Conversion tracking and attribution
Without accurate tracking, paid acquisition becomes guesswork. I set up and test conversion tracking so form submissions, phone calls, ecommerce revenue and key actions can be measured properly.
That usually includes GA4, Google Tag Manager, Google Ads conversion actions and call tracking where needed. Better data leads to better optimisation decisions.
Continuous Google Ads optimisation
Launching the campaign is only the start. Ongoing optimisation is where performance improves.
I review search terms, bids, budgets, audiences, device performance, landing pages and conversion data. The aim is to remove waste, improve lead quality and scale only when the numbers support it.
Why choose me for Google Ads management?
As a freelancer, I provide direct strategic oversight. There are no account managers passing messages between you and the person responsible for your budget.
I handle the strategy, optimisation and reporting personally. That creates clearer accountability and faster decisions. My focus is profitability and lead quality, not making a dashboard look busy.
FAQs
Common questions I get about Google Ads, PPC management and paid search campaigns.
Costs vary depending on campaign complexity, competition and ad spend. My management fees reflect the work required to build, track and optimise campaigns properly. I focus on return on investment rather than raw spend.
Google Ads can generate traffic as soon as campaigns go live, but optimisation takes time. Useful performance patterns often appear within the first few weeks, then the account improves as conversion data builds.
Yes. Google Ads can work well for smaller businesses when campaigns are tightly targeted and budgets are controlled. The key is focusing on high-intent searches rather than broad awareness traffic.
Budget depends on your industry, cost per click, conversion rate and growth goals. I look at estimated costs and commercial viability before recommending a starting budget.
Yes. Ecommerce PPC can include Google Shopping, Performance Max, remarketing and feed optimisation. I use revenue and margin data to guide bidding and scaling decisions.
I configure GA4, Google Tag Manager, Google Ads conversion actions and call tracking where needed. Tracking is tested before campaigns scale so decisions are based on reliable data.
Yes. You should own your Google Ads account. I manage campaigns within your account so your business keeps access, data and continuity.
I start with an audit to identify wasted spend, weak structure, poor keyword targeting, missing negatives, tracking problems and landing page issues. Then I prioritise the fixes most likely to improve performance.
They do different jobs. Google Ads can generate visibility quickly, while SEO builds longer-term organic presence. Many businesses benefit from using both, especially when paid search data helps shape SEO priorities.
You get direct access to the person managing the account, clear reporting and practical commercial advice. I work nationwide, so the value is not just local knowledge. It is focused, accountable campaign management.