I am a freelance digital marketing specialist helping B2B companies across the UK improve search visibility, generate qualified enquiries and turn websites into stronger lead generation assets.
About me and my work
I work as a freelance SEO consultant, Google Ads specialist and lead generation-focused digital marketer. My work is built around one practical aim: helping businesses attract better-fit enquiries from search.
With more than two decades in digital marketing, I have worked through major changes in search, from early algorithm updates to mobile-first indexing, Core Web Vitals, AI-influenced results and increasingly competitive paid search. The tools have changed, but the core requirement has not: your website and campaigns need to be clear, technically sound and commercially focused.
I work directly with clients, usually business owners, directors, marketing managers and agencies that need experienced freelance support. You deal with me personally, so strategy, implementation and reporting stay joined up.
More about me
I am known for cutting through noise in an industry that can easily become overcomplicated. I focus on the work most likely to improve visibility, lead quality and revenue, then explain it in plain English.
My approach is shaped by three principles:
- Clarity before complexity
- Strategy before action
- Revenue before vanity metrics
My core services include SEO strategy, technical SEO, content planning, Google Ads management, conversion-focused page improvements, competitor analysis, local SEO and location page planning. Whether I am supporting a national B2B campaign, a local service business or a marketing agency behind the scenes, the goal is the same: build durable visibility that produces real commercial value.