I help businesses strengthen their websites and brand signals for Generative Engine Optimisation, so AI-led search systems can understand what they do and when they are relevant.
Contact Me
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Tel: 07784 293809
Search Focus
305 Wigan Road
Ashton-in-Makerfield
Wigan
WN4 9ST
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Want your business to be clearer in AI-generated answers?
I can help make your brand, services and proof easier to understand when people use AI search tools to compare options or find providers.
About my GEO services
GEO stands for Generative Engine Optimisation. It is about improving your website, content, brand clarity, entity signals and external proof so AI-led search systems can understand your business more confidently.
It does not replace SEO. Your site still needs crawlable pages, useful content, technical stability and authority. GEO builds on that by making the wider picture around your business clearer: what you do, who you serve, where you work and why you can be trusted.
This can help home service companies, local businesses, professional firms, ecommerce brands, consultants, agencies and other service-led businesses.
GEO Audits
Brand Entity Clarity
AI Recommendation Readiness
Citation-Worthy Content
Third-Party Proof
Practical Reporting
How I can help you
GEO audit
A GEO audit reviews whether your business is easy for AI-led search systems to understand and verify. I look at brand clarity, service coverage, expertise, location signals, third-party proof, content depth and consistency.
The audit shows where your business may look unclear, unsupported or too generic.
Entity mapping
Entity mapping connects your brand with services, locations, people, topics and proof. It helps your website feel like one clear business rather than a loose collection of pages.
I use this to improve consistency across service pages, about content, schema, profiles and supporting content.
Citation-worthy content
AI-led systems need useful material to work with. Thin pages and vague claims do not give them much context.
I help create clearer content with direct explanations, practical detail, comparison points, examples, FAQs and evidence.
Third-party trust
Generative search may be influenced by what the wider web says about your business. Reviews, directories, citations, business profiles, supplier pages, press mentions and case studies can all help.
I review those signals and look for sensible ways to make them stronger and more consistent.
AI search testing
I test AI-style prompts around your services, locations and customer needs. This can show whether your business appears, which competitors are mentioned and what kind of information seems to shape the answer.
It is not perfect tracking, but it gives useful direction.
What Else Can I Do?
SEO foundation
GEO works better when the SEO foundation is strong. Pages still need to be crawlable, indexable, internally linked and technically stable.
I make sure GEO improvements support the wider search strategy rather than replacing it.
Google Ads insight for GEO
Google Ads can reveal commercial phrases, objections and comparison searches. I can use that data to improve service explanations, FAQs and landing page messaging.
This helps the website reflect how people actually evaluate providers.
Technical SEO for generative visibility
Important content needs to be accessible, fast enough and properly connected. If key pages are buried, blocked, duplicated or weakly linked, they may not support GEO well.
I review the technical issues that affect clarity, crawlability and trust.
GEO reporting and tracking
GEO reporting needs to be realistic. AI-generated visibility is not always as cleanly measurable as rankings.
I report on content coverage, brand signals, third-party proof, query testing, technical improvements and next steps.
Microsoft Ads search insight
Microsoft Ads can provide useful query data for professional services, B2B searches and higher-consideration decisions.
Where useful, I use that information to improve page planning and service positioning.
Social proof and message testing
Social campaigns can reveal which benefits, objections and proof points matter to an audience.
That insight can help strengthen website copy, FAQs, content hubs and trust sections.
GEO Packages
GEO STARTER
For smaller businesses that need clearer brand signals, stronger service explanations and a practical introduction to AI search readiness.
From £300 p/m
- GEO readiness review
- Brand entity checks
- Service page clarity review
- AI-style query observations
- Basic third-party proof checks
- Internal linking suggestions
- Monthly action notes
- Schema guidance where useful
- Visibility monitoring
- And more…
Most Popular
AI VISIBILITY GROWTH
For businesses that need stronger content, clearer entity signals, better proof and a broader GEO strategy.
From £500 p/m
- Everything in GEO Starter
- Entity mapping and content gaps
- Citation-worthy page improvements
- AI query testing observations
- Third-party trust recommendations
- Technical SEO alignment
- Internal link strategy
- Content brief creation
- Competitor mention checks
- And more…
ADVANCED GEO
For larger sites or competitive markets that need deeper brand authority, external proof and ongoing AI-search testing.
From £750 p/m
- Everything in GEO Starter and AI Visibility Growth
- Advanced entity and topical mapping
- Large-scale content hub planning
- Third-party proof development plan
- Digital PR and brand mention ideas
- Technical GEO review
- Brand and service signal strengthening
- Advanced reporting
- Ongoing GEO consultancy
- And more…
FAQs
Common questions about Generative Engine Optimisation, AI search visibility, brand mentions and how GEO works alongside SEO and AEO.
GEO stands for Generative Engine Optimisation. It means improving your website, content and wider brand signals so AI-led search systems can understand, summarise and potentially recommend your business.
SEO focuses mainly on visibility in traditional search results. GEO focuses on making the business clearer and more trustworthy for AI-generated answers. Strong SEO still supports GEO.
AEO focuses on answering specific questions clearly. GEO is broader because it looks at the brand, website, external proof and overall business signals.
No. GEO does not replace SEO. You still need crawlable pages, strong content, internal links, technical SEO, useful metadata and authority signals.
No. No GEO service can guarantee that an AI search system will mention a specific business. The realistic goal is to improve the signals that make your business easier to understand and trust.
GEO matters because people increasingly use AI tools and AI-enhanced search results to compare providers, ask for recommendations and get direct answers before visiting websites.
GEO can help local service businesses, home service providers, professional firms, ecommerce stores, consultants, agencies and other companies that rely on online visibility and trust.
A GEO audit reviews your website, brand clarity, entity signals, third-party proof, citations, reviews, service explanations and AI-style query visibility.
Entity signals help search systems understand your business as a real and relevant organisation. They connect your brand with services, locations, people, expertise, topics and external references.
Reviews can help GEO because they provide third-party evidence that your business exists, serves customers and has a reputation.
Citations and directories can matter when they confirm your business details, services and location. Quality and consistency matter more than being listed everywhere.
Citation-worthy content is specific, useful and trustworthy enough to be referenced or summarised. Examples include detailed service pages, guides, comparisons, FAQs and case studies.
Blog posts can help GEO when they add useful expertise, answer real customer questions or explain topics connected to your services. Thin posts written only to target a keyword are much less useful.
Local businesses can appear in AI-led recommendations when there are enough clear signals about what they do, where they operate and why they are credible. This depends on the query, the AI system and the sources available.
Not always. GEO improvements can often be made by improving existing pages, strengthening business information, adding proof, cleaning up profiles and making content clearer. A new website is only needed if the current one is holding the business back.
Yes. Location pages can support GEO by making service areas, local relevance, proof and customer needs clearer. They should be genuinely useful rather than duplicated pages with only the town name changed.
Schema can help by giving search systems structured information about the business, services, products, reviews or FAQs. It works best when the visible page content is already clear and accurate.
GEO is usually gradual. Some improvements can be made quickly, but visibility depends on crawling, available sources, competition, brand strength and how AI systems interpret the topic.
Yes. Agencies can use GEO support for audits, content planning, service page improvements, entity checks and behind-the-scenes delivery for client campaigns.
The best first step is to review your most important pages, brand signals and third-party proof. That shows whether the business is easy to understand, verify and compare.